22.12.2014
The EBERL truck has it on board – a partnership between business and tourism
“From Chiemgau into the wide world”: With this motto, an EBERL semi-trailer truck is now rolling across the whole of Europe. A billboard for our region, beautiful Lake Chiemsee included as an eye catcher. The idea of the Chiemgau Tourism Association was welcomed with open arms at EBERL. “I’m really happy that we have the opportunity to advertise our home region,” Thomas Eberl said.
“We’re pleased to have found such a super advertising partner in the local freight forwarding company EBERL,” added Stefan Semmelmayr, CEO of Chiemgau Tourismus GmbH. Unique tourism advertising: Under its tarp, the semi-trailer brings its homeland along for the ride. Staring is allowed. The Traunstein company, Spreadfilms, took care of the artistic design, setting the mountains and Lake Chiemsee in the scene. “The idea was sharp and won us over immediately,” said Thomas Eberl, managing director of the family-operated business. The Chiemgau truck is deployed in long-haul transport. Daily life on the road will be soon be presented in beautiful, original photos taken by the proud driver, Jürgen Kornacker, on Facebook, on the homepage of Chiemgau Tourismus and naturally, in the EBERL newsletter. “We enjoy supporting our home region, the place that has made it possible for us to grow and expand so successfully,” Thomas Eberl stressed, alluding to nearly 50 years of corporate history. His father founded the company in 1966 with his own VW Transporter. Today, 1,130 semi-trailer units belong to the Eberl Group. “That is real, local patriotism,” beamed Traunstein District Commissioner, Siegfried Walch, in front of a full house of approximately 300 participants at an assembly for Chiemgau tourism. “Tourism is extremely important for the District of Traunstein,” underscored Walch. Year after year, visitors bring in over 500 million euros to the Chiemgau Region, according to his information. Tourism in our region provides around 10,000 jobs. “Tourism has to be an issue for everyone, even if they aren’t directly dependent on it,” Walch reminded attendees and posed for an photo op in front of the new Chiemgau truck.
2nd picture, from the left: Stefan Semmelmayr, Chiemgau Tourismus; Thomas Eberl; Manuela Mügge, Miss Chiemgau 2014; Siegfried Walch, Traunstein County Comissioner